Digital Analytics/Tagging Specialist

Description

Our Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the performance of our Marketing operations.

We are looking for a Digital Analytics Specialist to join our growing Digital team. The Digital Specialist will be part of a fast-growing team in an important new role. The role will have an opportunity to shape future strategies in our quest to preserve and improve the performance of all Digital Marketing activities.

The successful candidate will have “hands on experience” in Google Analytics, Google Tag Manager. Excellent planning, organization, problem identification/resolution skills and data analysis skills are critical for success. Experience with data visualization and Google Data Studio is desired, but not required.

Responsibilities

ANALYTICS & INSIGHTS

• Partner with the analytics teams on measurement across customized site experiences.
• Build & deliver standardized and custom reports for business stakeholders and/or clients.

ARCHITECTURE & IMPLEMENTATION

• Design, develop and support the web analytics instrumentation architecture - Own all Google Analytics and Google Tag Manager environment & processes.
• Consistently evaluate and revise environment where necessary to improve stability, flexibility, scalability, and futureproofing including debugging, troubleshooting, and fixing configuration issues.
• Develop custom analytics JavaScript to create events and triggers in Google Tag Manager where needed with the support of the Dev Department.
• Proficient understanding of cross-browser compatibility issues and workarounds.
• Ensure the integrity and accuracy of tagging environment by continually monitoring tags, both manually and with automated tools.

Requirements

• Bachelor’s in Business, Science, Analytics, Computer Science, Engineering, Computer Information Systems, Information Technology, or related field preferred.
• Experience in Google Analytics, Google Tag Manager with JavaScript (creating events & triggers) is required. Certification preferred.
• Basic proficiency in HTML & JavaScript needed.
• Experience in analyzing complex data sets for both planned and ad hoc analysis.

Benefits

What’s in it for you

Since it is not just a job, it is your career, you will be provided with:

• Constant Training and Development
• Ability to work flexibly
• Extra benefits & allowances/bonuses
• Personalized Career Path
• Modern and friendly work environment
• And the opportunity to become a part of our family!